To generate leads for exhibitions during a particular duration of the year.
Introduction
About Prawaas 3.0
Road & Transport
Objective
Objective:
To generate leads for exhibitions during a particular duration of the year.
Challenges:
Encouraging people to participate and know about the exhibition
Execution
The below image is a testimony of the work done by the Buzzzcraft Team in coordination with the event management agency responsible for hosting the event. A well-known event often runs its course after some time. Still, due to our successful campaigns through creative copy and encouraging storylines, we generated traffic and quality leads for the project.
We did a Lead Generation Campaign for them to generate qualified leads for them
Despite the small budget, we were able to identify the target audience and generate qualified leads.
Tasks–
- Video Ads
- A/B testing
Result–
- Click: 527
- Avg CTR: 3%
- Avg Cpc : 133
- CPL: Rs,1627
- Lead: 54
Demographics–
- Target audience size: 40000
- Target cities: T1 Cities
Karnataka, India, Gurugram, Tamil Nadu, India, Gujarat, India, Kerala, India, Delhi, India, Maharashtra
- Target professions:
Research, Purchasing, Consulting, Engineering, Entrepreneurship, Marketing, Operations, Program and Project Management, Product Management, Quality Assurance, Sales, Support
- Target industries:
Travel Arrangements, Motor Vehicle Manufacturing, Truck Transportation
- Target age:
25 to 34, 35 to 54, 55+
Ads Creatives
