ROAS

Calculate your Return on Ad Spends (ROAS)

Use this free tool to measure the effectiveness of your paid media marketing investment. Compare the revenue generated across multiple lead campaigns and project revenue for new campaigns.

Why Use This Tool?

What is ROAS? It is the average conversion value you receive in return for every dollar you spend on your ads. If you are running Google Ads, you can set a target ROAS.
With our free tool, you can measure this important marketing metric to determine your most successful paid media campaigns.
Nielsen found the average Display ROAS across most industries is $2.63 for every $1 spent.

How many leads came from paid media last year?

Total leads either passed to sales or placed in nurturing campaign.

How many sales came from paid media last year?

Total sales generated from any ad company last year.

How much revenue did those sales generate?

This can be a hard number to produce so ballpark it based on closed deals, leads, ready to close etc.

What was the total paid media cost?

This number is the ad cost that relates to leads/sales/revenue being input

RESULTS

Sales

Leads

Revenue

CPL = "Cost Per Lead"

CPS = "Cost Per Sale

ROAS = "Return on Ad Spend"