URL Builder

Create Campaign Tracking URLs

Use custom campaign tracking URLs for promotions on Facebook and LinkedIn, selected pay-per-click and banner ad campaigns, and for content syndication on other websites.

Why Use This Tool?

Easily create URLs with custom campaign tracking variables to identify in analytics the promotions are generating the most traffic and conversions.
Enter your page URL and then add variables into each of the fields based on the way you want them to appear in Google Analytics. The output will appear at the bottom.
We recommend always adding your own Campaign Source, Medium and Campaign Name.Standardize your input values, e.g. “Source”. Use: linkedin.com (instead of: linkedin, LinkedIn, or www.linkedin.com)

Website URL*

The full website URL (e.g. https://www.example.com)

Campaign Source*

The referrer: (e.g. google, newsletter)

Campaign Medium*

Marketing medium: (e.g. cpc, banner, email)

Campaign Name*

Product, promo code, or slogan (e.g. spring_sale)

https://www.example.com/?utm_source=source&utm_medium=medium&utm_campaign=capm**

You can click this box to copy the link.