Brand awareness and reaching small businesses

Introduction

Agrovision is a leading provider of agricultural products and services. The company wanted to increase brand awareness and generate leads among decision-makers in the agricultural industry. Buzzzcraft was tasked with creating a LinkedIn campaign that would achieve these goals.

About Agrovision

Agriculture
Agrovision is a great opportunity to connect with lakhs of farmers from the districts of Vidarbha and Marathwada in Maharashtra and adjoining districts of MP, Chhattisgarh, AP and even some from far away states like Haryana, UP, Bihar etc. This is a unique platform to interact with who’s who from the agriculture fraternity.

Objective

Objective:

Brand awareness and reaching small businesses

Challenges:

To identify and target the right people

Execution

Buzzzcraft used LinkedIn Ads to help Agrovision increase brand awareness and generate leads in the agricultural industry. If you are looking to reach business professionals in this industry with your marketing campaigns, LinkedIn Ads is a great option.

We did Lead gen, Messaging ads, video ads, in mail ads to generate qualified business for them.

We made a comprehensive strategy to reach out to farmers through LinkedIN

Demographics– 

  • Target audience size: 170000
  • Pan Indian Agricultural sector based location 
  • Target profession :  Job Titles (Current)

Executive Vice President, Senior Vice President Marketing, Managing Director, Senior Director of Marketing, Chief Executive Director, General Manager, Senior Director of Operations, Director of Sales Marketing, Vice Chairman, Vice President Marketing, Chief Operating Officer, Evice President Marketing, Senior Vice President, Chief Financial Officer, Vice President, Chief Marketing Officer, Director Marketing Communications, Chief Executive, Chief Executive Officer, Group Chief Executive Officer

 

Target industry: Biotechnology Research, Food and Beverage Manufacturing, Food and Beverage Services, Chemical Manufacturing, Machinery Manufacturing, Paper and Forest Product Manufacturing, Farming, Ranching, Dairy Product Manufacturing, Fisheries

Over the period we have given :

Total Leads: 218

Impression: 275,8573

Clicks:3,113

Avg CPM: ₹825.65

Cost per Leads: ₹852.12

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