Generated over 1000 qualified leads & closed 250+ retainer clients in 12 months
Generated over 9791 conversations on Facebook & Instagram Messenger, along with 356 leads from Google over the past 12 months
About Firststage
Business Registration, Tax & Compliance
With an aim to help entrepreneurs start, manage & grow their businesses, Firststage provides services for business setup, tax, compliance & legal requirements so that one can focus on revenue-generating activities for their business. Their technology-backed platform & highly experienced team of professionals provide seamless service. From a startup to an established business, their wide range of services is curated to provide a hassle-free experience at the click of a button.
Objective
Firststage approached Team Buzzzcraft with the following objectives:
Build a new brand & generate high-quality leads using strategic Paid Media campaigns. The following were the focus points:
- Building a new Brand Logo & Identity to stand out in a competitive market
- Developing a New Website
- Generating leads using Social Media & Search Ads
- Maintain & grow the social media channels of Firststage
The goal was to build a strong brand identity & awareness in a very competitive market that eventually can be utilized to initiate conversations & convert them to paying customers using Social Media
Approach
To achieve the targeted results, Team Buzzzcraft started with learning the Tax & Legal service industry and knowing their target audience & key competitors:
- Understanding the Industry & services of Firststage
- Building a new age, modern & minimal Brand Logo & Visual Identity
- Design & Development of a high-converting website
- Designing Ad Copy & Content for Social Media Ads
- Campaign structure, Targeting, & Budgeting of Social Media Campaigns
- Keywords Research & Campaign Structure for Optimum Output
- Implementation of Google Analytics & Hotjar to track and observe user behavior
Brand Design & Development
Before
After
Website Design & Development
Campaign Strategy
Overall Strategy
To generate engagement on Social Media channels like Facebook & Instagram, we created a set of multiple ad creatives to run various campaigns like Website Traffic, Lead Generation & Messaging
Along with Social Media, we also started with Google Search Ads to get high-intent traffic to the website that can be retargeted through social media channels
Social Media Campaign Setup
Created multiple ad creatives to test the ones which generated the best results. Use of various audiences like Interest-based, lookalike & retargeting custom audiences was used to build brand awareness and eventually generate leads
Search Campaign Setup
Keyword theming was revised to improve the quality score of the keywords, thereby increasing the relevancy of the ads running, resulting in minimum CPCs and generating maximum results.
Campaign Optimization
Optimization of campaigns at different levels like keywords, locations, demographics, scheduling ads on active hours and day, ad copies, devices, and audiences on a weekly/monthly basis played an important role in generating maximum results and lower CPA.
Regular Monitoring & Optimisation
A better tracking setup helped the team to look at things at a more granular level and make data-driven decisions to further enhance the performance of the campaigns by driving the goals and events.
Due to the implementation of the solutions mentioned above in the account, Firststage started receiving a regular flow of leads through the website & Instagram DM
Last 12 Months’ Result:
Social Media Ads:
- Spend: INR 8,78,021
- Impressions: 8,569,151
- CTR: 0.49%
- Clicks: 41,578
- Avg CPC: INR 21.12
- Messages: 9791
- Cost per Message: INR 89.67
Search Ads:
- Spend: INR 135,606.60
- Impressions: 172,374
- CTR: 4.75%
- Clicks: 8,181
- Avg CPC: INR 16.58
- Leads: 356
- Conversion Rate: 4.01%
- Cost per Lead: 380.91
Growth in Performance
- Reduced CPL to less than INR 100 on Social media
- Overall, 1,000+ Qualified Leads
- 500+ Converted to Clients
- 250+ Converted to Retainer Clients
Concluding Remarks
