Target budding businesses and connect with them through interesting and intriguing copies so that they choose BTS as a promotional platform. Brand awareness was also one of the primary obejectives.
Introduction
Bengaluru Tech Summit is Asia’s largest tech summit hosted by the government of Karnataka in Bengaluru. The organizers reached out to us to run a solid lead generation campaign on LinkedIn that would clearly represent their ideology and encourage startups and growing businesses to participate in the event.
About Agrovision
IT, Software & Technology
The world is currently witnessing a significant transformation. The manner in which we engage in business, govern societies and lead our lives is evolving, thanks to the emergence of Neotechnologies. BTS 2023 is poised at a crucial intersection, where the brightest minds from the Startup Community, pioneering Research labs, SMEs and leading Corporations and Industries will converge. Together, they will showcase the rapid advancements in IT and DeepTech, the Metaverse and WEB 3.0, Electronics and Semiconductors, Animation, Visual Effects and Gaming, Telecom and 6G, as well as Biotech and Health tech.
Objective
Objective:
To target budding businesses and connect with them through interesting and intriguing copies so that they choose BTS as a promotional platform. Brand awareness was also one of the primary obejectives.
Challenges:
To build trust and authenticity of the event
Execution
Through carefully crafted and targeted marketing campaigns, Buzzzcraft harnessed the power of LinkedIn’s vast professional network, connecting the summit with a diverse audience of tech enthusiasts, industry experts, and potential partners. Their strategic approach ensured maximum visibility for the event, attracting attendees from around the globe, fostering meaningful interactions, and ultimately resulting in a substantial increase in high-quality leads.
We made a comprehensive strategy to reach out to farmers through LinkedIN
Demographics–
- Targeted audience: 2,700
- Targeted location: Bangalore (Primary), Pan-India
- Target Industry: Defense and Space Manufacturing, Venture Capital and Private Equity Principals, Appliances, Electrical, and Electronics Manufacturing, Computer and Network Security, Wireless Services, Biotechnology Research, Alternative Medicine, Hospitals and Health Care, Automation Machinery Manufacturing, Pharmaceutical Manufacturing, Medical Equipment Manufacturing, Food and Beverage Manufacturing, Computers and Electronics Manufacturing, Software Development, Computer Networking Products, Aviation and Aerospace Component Manufacturing, Motor Vehicle Manufacturing, Technology, Information and Internet, Semiconductor Manufacturing, IT Services and IT Consulting
Also,
- Target Job roles: Chief Technology Officer, Director of Information Technology, Deputy Chief Technology Officer, Interim Chief Technology Officer, Director of Technology, Vice President of Technology
- Target Company Size: 201-500 employees, 501-1000 employees, 1001-5000 employees, 5001-10,000 employees, 10,001+ employees
We generated:
- Leads: 23
- Impression: 11,699
- Clicks:219
- Avg CPM: ₹3,805.03
- Cost per Lead: ₹1,935.43
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